Ximena Santos
About

A consultant with a story.

She didn't arrive at consulting from academia. She arrived from having built companies, led organizations, and participated in board-level conversations. That makes all the difference.

Maria Ximena Santos
Maria Ximena Santos como conferencista
En acción

Facilitadora, conferencista y estratega.

With over 20 years on stage — in workshops, conferences and boardrooms — Maria Ximena takes the conversation exactly where it needs to be.

Career

Built from practice

2020 — Present

Founding Partner

Grupo Diforma

Ecosystem of companies specialized in innovation, strategic design and organizational transformation for the LATAM market.

2018 — Present

CEO

Disenni

Strategic design and experience company. Projects with companies in retail, energy, telecommunications and manufacturing sectors.

2015 — 2020

President of the National Council

Andigraf

Industry leadership of Colombia's graphic and industrial sector. Sector representation before government and international organizations.

2004 — Present

Independent Strategic Consultant

LATAM

Innovation processes, cultural transformation and executive facilitation with organizations including Enel, ProColombia, Claro, Schindler, Vecol, CESA and the Bogotá Chamber of Commerce.

Philosophy
The most powerful innovation doesn't come from brilliant methodologies. It comes from teams who dare to look honestly at their reality and consciously choose where they want to go.
— Maria Ximena Santos
Education

The foundations that support the practice

Master's in Leadership and Executive Coaching

Universidad / Instituto·2018

Certified LEGO® Serious Play Facilitator

Association of Master Trainers in LSP·2016

Design Thinking — Stanford d.school Methodology

IDEO / Stanford d.school·2014

Industrial Designer

Pontificia Universidad Javeriana·1998
Clients

Organizations that have trusted her

Enel
Vecol
Andigraf
ProColombia
Cámara de Comercio de Bogotá
CESA
Claro
Schindler

Ready to work together?

Let's talk about your challenge